Wednesday 19 January 2011

Music Magazine Front Cover Analaysis 3


Kerrang is a rock music magazine published by Bauer Consumer Media in the United Kingdom and is issued once a month. The magazine's name is onomatopoeic as it refers to the sound made when playing a power chord on an electric guitar. The name Kerrang can be used as a means of identifying with their target audience which is 16-24 year old both male and female who have an acquired taste for music (Rock and Heavy metal).

In regards to the copy the text is different in comparison to Vibe and Rap up in that there are a number of different fonts used (Arial and Calibri) however is similar as it uses the same two colours in the text which are white and yellow which stand out amongst the rest of magazine and draw the reader in.

The main image is of the Green Day band. The shot used is a medium close up which enables the audience to see all three of the band members. A direct mode of address is also used which can be used to address the audience and grab there attention. Hand in hand the conventions that are used grab and draw audiences attention thus expanding individual’s music knowledge as well as keeping them updated with information from the music genres the magazine specialises in which expands their musical knowledge. Other typical features like barcodes and dates are seen in music magazines which just inform the audience about how recent the issue is and the price of the music magazine.
The mast head is written in a black bold font in front of a white background which makes it stand out. Other headings like ‘Steel Panther’ are written in yellow with a black background, the contrast of the two colours makes the text stand out which again is used to catch audience attention. Furthermore the catchy phrases give an insight as to what the magazine is about. For example ‘Everything YOU wanted to know about the punk megastars’, not only address the audience directly but gives the audience a hint as to what is included in the magazine.The word 'plus' also grabs the audiences attention as it directly infroms them. It shows that there is more to the content of the magazine which incourages audience to buy the magazine.

On the right hand side of the page there are a number of images of rock artists. The heading above it tells the audience that there are posters of these rock artists inside the magazine. From this peice of information we are able to conclude that Kerrang readers like posters as a feature of the magazine.

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